Flourishing LA-based producer, juuku kicks off 2022 with his debut release on Dim Mak’s new music discovery imprint, New Noise.
The single in question, “sunlight” immediately grabs attention. Dreamy soundscapes collide with a head-rush of electronic synth and bass work as juuku navigates a gratifying journey of harmonic vocal chops and larger-than-life drums. Listen to his latest offering below.
With Steve Aoki’s New Noise label profiling cutting-edge sounds from burgeoning, multi-genre artists, juuku is right at home here. The label launched off the back of a compilation series which highlighted fresh faces handpicked by Steve Aoki and the Dim Mak crew.
Since then, the platform has evolved into a bi-weekly, free-download model based on singles. New Noise’s current incarnation is also copyright-free, which allows the budding community of Twitch gamers and amateur YouTube creators to use New Noise music in their videos and live streams without the need to purchase or pay fees, all in exchange for linking back to the artists and their music.
But back to that new single, at just shy of three minutes, “sunlight” is an infectious song that leaves the listener with a feeling of warmth and positivity. True to form on previous releases, the enigmatic juuku continues to share stories through this unique and melodic, bass-driven style.
In 2020 juuku was a busy guy, releasing 22 songs across platforms which gained high profile support from the likes of BBC Radio 1, Diplo and Friends, bitbird, MrSuicideSheet, Proximity, TrapNation, and more.